Amsterdam Water: spring water with broad Amsterdam slang on the back

A bottle that celebrates the city, complete with St Andrew's crosses, local landmarks and street slang on the label.

Water is water, you'd think. Until you hold a bottle of Amsterdam Water and read the back: broad Amsterdam slang guaranteed to start a conversation around the meeting table.

Inside the bottle is natural spring water with a well-balanced mineral composition, drawn from a centuries-old source. Fresh, pure, no fuss.

The charm is in the label. The distinctive St Andrew's crosses, typically Amsterdam locations and a hefty dose of civic pride - love for the city literally drips off the bottles.

For us, that's exactly why Amsterdam Water goes in almost every box: it's the product that places your parcel firmly in the city, even before anyone has tasted a thing.

And yes, the bottle then stays on desks for weeks afterwards. Not the worst way to leave a lasting impression.